Principles Of Marketing Kotler Review

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Principles Of Marketing Kotler Features Comparison Tables

Principles of Marketing (16th Edition)

Principles of Marketing (16th Edition)

Principles of Marketing (16th Edition) Features

    NOTE: This is a standalone product.

    For Principles of Marketing courses that require a comprehensive text


    Help students learn how to create customer value and engagement

    In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

    Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

    MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133973107 / ISBN-13: 9780133973105. That package includes ISBN-10: 0133795020  / ISBN-13: 9780133795028 and ISBN-10: 0133862097 / ISBN-13: 9780133862096.

    MyMarketingLab should only be purchased when required by an instructor.

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    Principles of Marketing (17th Edition)

    Principles of Marketing (17th Edition)

    Principles of Marketing (17th Edition) Features

      For Principles of Marketing courses that require a comprehensive text.

       

      Help readers learn how to create value through customer connections and engagement

      In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

       

      Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

       

      Also available with MyLab Marketing

      MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.


      Note: You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.


      If you would like to purchase both the physical text and MyLab Marketing, search for:


      0134642317 / 9780134642314 Principles of Marketing Plus MyLab
      Marketing with Pearson eText -- Access Card Package

       

      Package consists of:

      • 013449251X / 9780134492513 Principles of Marketing
      • 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing

       

       

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      Principles of Marketing (15th Edition)

      Principles of Marketing (15th Edition)

      Principles of Marketing (15th Edition) Features

      • Used Book in Good Condition


      Readers interested in an overview of marketing strategies and techniques.




      Learn how to create value and gain loyal customers.

       
      Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

      The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.

      Read More

      Principles of Marketing, Student Value Edition (17th Edition)

      Principles of Marketing, Student Value Edition (17th Edition)

      Principles of Marketing, Student Value Edition (17th Edition) Features

        NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of MyLab and Mastering platforms exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a Course ID, provided by your instructor, to register for and use MyLab and Mastering platforms.


        For Principles of Marketing courses that require a comprehensive text.

         

        Help readers learn how to create value through customer connections and engagement

        In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

         

        Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

         

        Also available with MyLab Marketing

        MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.


        If you would like to purchase both the loose-leaf version of the text and MyLab Marketing, search for:


        0134642325 / 9780134642321 Principles of Marketing, Student Value Edition Plus MyLab Marketing with Pearson eText -- Access Card Package 

         

        Package consists of:

        • 0134461525 / 9780134461526 Principles of Marketing, Student Value Edition
        • 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing

         

         

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        Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package (17th Edition)

        Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package (17th Edition)

        Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package (17th Edition) Features

          NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of MyLab™ and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering platforms, you may also need a Course ID, which your instructor will provide.


          Used books, rentals, and purchases made outside of Pearson

          If purchasing or renting from companies other than Pearson, the access codes for MyLab or Mastering platforms may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

           

          For Principles of Marketing courses that require a comprehensive text.

          This package includes MyLab Marketing .

           

          Help readers learn how to create value through customer connections and engagement

          In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

           

          Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

           

          Personalize learning with MyLab Marketing

          MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

           

          0134642317 / 9780134642314 Principles of Marketing Plus MyLab Marketing with Pearson eText -- Access Card Package, 17/e

           

          Package consists of:

          • 013449251X / 9780134492513 Principles of Marketing
          • 0134518284 / 9780134518282 MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing

           

           

          Read More

          Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package (16th Edition)

          Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package (16th Edition)

          Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package (16th Edition) Features

            NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab & Mastering products, you may also need a Course ID, which your instructor will provide.

            Used books, rentals, and purchases made outside of Pearson
            If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

            For Principles of Marketing courses that require a comprehensive text
            This package includes MyMarketingLab®


            Help students learn how to create customer value and engagement
            In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

            Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

            Personalize learning with MyMarketingLab
            MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today.

            0133973107 / 9780133973105 Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package, 16/e
            Package consists of:
            0133795020 / 9780133795028 Principles of Marketing, 16/e
            0133862097 / 9780133862096 MyMarketingLab with Pearson eText - Access Card - for Principles of Marketing

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            Principles of Marketing, 12th Edition

            Principles of Marketing, 12th Edition

            Principles of Marketing, 12th Edition Features

              The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

              Read More

              Principles of Marketing (14th Edition)

              Principles of Marketing (14th Edition)

              Principles of Marketing (14th Edition) Features

              • Used Book in Good Condition

              Learn how to create value and gain loyal customers.

               

              Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

               

              The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

              Read More

              Principles of Marketing, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (16th Edition)

              Principles of Marketing, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (16th Edition)

              Principles of Marketing, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (16th Edition) Features

                Read More

                Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package (15th Edition)

                Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package (15th Edition)

                Principles of Marketing Plus MyMarketingLab with Pearson eText -- Access Card Package (15th Edition) Features

                  ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

                   

                  Packages

                  Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

                   

                  Used or rental books

                  If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.

                   

                  Access codes

                  Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

                   

                  --

                  Readers interested in an overview of marketing strategies and techniques.




                  Learn how to create value and gain loyal customers.

                   
                  Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

                  The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.

                  Read More

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