Marketing Management Kotler Review

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Marketing Management Kotler Features Comparison Tables

Marketing Management (15th Edition)

Marketing Management (15th Edition)

Marketing Management (15th Edition) Features

    NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10:  0134058496/ISBN-13:  9780134058498 . That package includes ISBN-10:  0133856461/ISBN-13:  9780133856460 and ISBN-10:  0133876802/ISBN-13:  9780133876802.


    For undergraduate and graduate courses in marketing management.

     

    The gold standard for today’s marketing management student.

    Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

     

    The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

     

    The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.  

     

    Also available with MyMarketingLab

    MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.


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    Marketing Management (14th Edition)

    Marketing Management (14th Edition)

    Marketing Management (14th Edition) Features

      Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

       

      Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

       

      Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.

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      Marketing Management

      Marketing Management

      Marketing Management Features

      • Great product!

      This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing-along with the opportunities and needs of the marketplace in the years ahead.

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      Marketing Management

      Marketing Management

      Marketing Management Features

        NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10:  0134058496/ISBN-13:  9780134058498 . That package includes ISBN-10:  0133856461/ISBN-13:  9780133856460 and ISBN-10:  0133876802/ISBN-13:  9780133876802.


        For undergraduate and graduate courses in marketing management.

         

        The gold standard for today’s marketing management student.

        Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

         

        The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

         

        The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.  

         

        Also available with MyMarketingLab

        MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.


        Read More

        Marketing Management Plus MyMarketingLab with Pearson eText -- Access Card Package (15th Edition)

        Marketing Management Plus MyMarketingLab with Pearson eText -- Access Card Package (15th Edition)

        Marketing Management Plus MyMarketingLab with Pearson eText -- Access Card Package (15th Edition) Features

          NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab

          & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson's MyLab &
          Mastering products, you may also need a Course ID, which your instructor will provide.

          Used books, rentals, and purchases made outside of Pearson
          If purchasing or renting from companies other than Pearson, the access codes for Pearson's MyLab & Mastering products may not
          be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.


          For undergraduate and graduate courses in marketing management.

          This package includes MyMarketingLab .

           

          The gold standard for today’s marketing management student.

          Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

           

          The world of marketing is changing everyday—and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

           

          The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.  

           

          Personalize learning with MyMarketingLab

          MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.


          0134058496/9780134058498 Marketing Management Plus MyMarketingLab with Pearson eText -- Access Card Package, 15/e

          Package consists of

          0133856461/ 9780133856460 Marketing Management, 15/e
          0133876802/ 9780133876802 MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management, 15/e

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          Marketing Management (12th Edition)

          Marketing Management (12th Edition)

          Marketing Management (12th Edition) Features

          • (12th Edition)
          • By Kotler, Philip; Keller, Kevin Lane
          For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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          Marketing Management (13th Edition)

          Marketing Management (13th Edition)

          Marketing Management (13th Edition) Features

          • Used Book in Good Condition

          Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

          Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

          For marketing professionals who place special emphasis to creativity and imagination in marketing management.

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          Marketing Management

          Marketing Management

          Marketing Management Features

          • Used Book in Good Condition
          All the accessibility, theoretical rigour and managerial relevance of the global best-seller Marketing Management plus European structure, European examples, the work of European academics and bespoke online resources.

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          Marketing Management: an Asian Perspective

          Marketing Management: an Asian Perspective

          Marketing Management: an Asian Perspective Features

            For undergraduates studying Marketing Management courses Marketing Management: An Asian Perspective, 6/E continues to showcase the excellent content that Kotler has created with examples and case studies that are easily recognized. This enables students to relate to and grasp marketing concepts better.

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            Framework For Marketing Management

            Framework For Marketing Management

            Framework For Marketing Management Features

              Same Contents as in US edition - ISBN - 9789332575394 - Printed in Asia - Expedited Shipping available -

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              What people says about Marketing Management Kotler

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