Different: Escaping the Competitive Herd
Different: Escaping the Competitive Herd Features Why trying to be the best … competing like crazy … makes you mediocre
Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods
is one example. Richard Feynman’s “Surely You’re Joking, Mr. Feynman!”
Now comes Youngme Moon’s Different,
for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light.
If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different
provides a highly original perspective on what it means to offer something that is meaningfully
different—different in a manner that is both fundamental and comprehensive.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”
These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.” Different
shows how to succeed in a world where conformity reigns…but exceptions rule.From the Hardcover edition.Read More
Under Different Stars (The Kricket Series)
Under Different Stars (The Kricket Series) Features
Kricket Hollowell never wished upon stars. She was too busy hiding in plain sight, eluding Chicago’s foster care system. As her eighteenth birthday approaches, she now eagerly anticipates the day she’ll stop running and finally find her place in the world.
That day comes when she meets a young Etharian soldier named Trey Allairis, who has been charged with coming to Earth to find Kricket and transport her to her true home. As danger draws close, he must protect her until she can wield the powers she cannot use on Earth…and he soon realizes that counting a galaxy of stars would be easier than losing this extraordinary girl.
Kyon knows the powerful depths of Kricket’s gifts—gifts he’ll control when he takes her for his tribe and leads the forces that will claim Ethar and destroy his enemies, starting with Trey Allairis. Now, Kricket faces the most difficult choice of her life: whether to wage a battle for survival or a fight for love.
Winner of four 2014 utopYA Awards, including Best Book of the Year and Best Sci-Fi Book of the Year.
Revised edition: This edition of Under Different Stars includes editorial revisions.Read More
Different For Girls [feat. Elle King]
Different For Girls [feat. Elle King] FeaturesRead More
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